The Health Communication and Marketing (HCM) Program, was implemented by the PS Kenya led consortium for three years and implemented in Nairobi, Mombasa, Kisumu, Kiambu, Machakos, Kajiado, Kwale and Kilifi counties. Goldstar Kenya under the Health Communication and Marketing program (HCM) supported quality HIV services in the private sector through social franchises which include Gold Star Network, Huduma Poa, and Tunza Family Health Network.

Under the health delivery component, the HCM project focussed on the overarching goal of improving health outcomes in HIV/AIDS, care, and treatment in the private sector with outcomes aligned to the national strategy of 95/95/95 in HIV service delivery.

With this program, Goldstar Kenya contributed to the improved capacity of private-for-profit providers to offer integrated HIV Testing Services (HTS), Prevention of mother-to-child transmission (PMTCT), Tuberculosis prevention and treatment, Voluntary Medical Male Circumcision (VMMC), Pre-exposure prophylaxis (PrEP), care and treatment interventions and improved public-private partnership.

Key Achievements

• Offered HIV testing services to 864,968 clients reciving health care in private health facilities

• Established the HIV status of 116,153 pregnant women

• Provided voluntary medial male circumcision to 1,948 males for the HIV prevention program

• 2,601 HIV positive pregnant women provided with antiretroveila prophylaxis to reduce the risk of mother to child transmission of HIV.

• Initiated 7,962 adults and children on ART

• Provided HIV care and treatment to 8674 adults and children

• Improved Viral load test access for the clients on HIV treatment from 32% to 90%

• Improved the proportion of clients on HIV treatment with an undetectable viral load from 78.5% to 90%.

• Increased the number of locations offering VMMC surgery as part of minimum package for HIV prevention services  through social franchise outlets from 21 to 120.

• Diagnosed 1,847 cleints with TB and intiated them on treatment